This is how QAs setup web or app and test with Optimizely

If you have not read the first post about Optimizely, I would recommend you to read it now, as it covers the nuts and bolts of what, why and how Optimizely is used in businesses.

In this post, lets talk about how , we as QAs, can test the features / user journeys implemented to track via Optimizely.

No matter what type of testing we do, understanding the requirements forms a basis for foundation for the testing thoroughly.

1. Understand the Requirements and Set metrics

• Define Objectives: Identify what aspects of the user journey or behavior need to be tested.

For example:

• Testing the effectiveness of different homepage layouts.
• Analyzing checkout flow optimizations.
• Evaluating the impact of different product recommendation algorithms.
• Set Metrics: Decide the success criteria for the tests (e.g., increased cart additions, reduced drop-off rate, or improved time on page).

For the understanding purpose, we take e-commerce website as an example.

2. Configure Optimizely for the Shopping Website

• Install the Optimizely Snippet: Ensure the Optimizely snippet is embedded in the website’s codebase and loads without errors.
• Enable Tracking: Use Optimizely’s…